MTUR Photography and Web Design was established 2012 as a venue to feature fine are photography, and for providing affordable web design services. The MTUR marketing campaign targeted owners of small businesses and sole proprietors that were in need of contemporary web design services, aimed at generating more business opportunities. Typically, small businesses operate on a tight budget and cannot afford to hire large design firms for addressing their e-commerce needs.
MTUR’s first clients were: Vibration Creations, Vintage House Boutique and Helping Your Health Naturally. These clients wanted sites that expressed a vision about themselves and their businesses. They had an established customer base. Their patrons were flea market goers looking for discounts, collectors of antiques/rare items, and impulse buyers. Most of their customers had a general idea of what they were looking to buy, and knew how much they wanted to spend.
The site maps designed, were based on a simple navigation structure. Whereby, there was an about page, product pages with check-out features, contact page and a blog. Using Wix, stream lined the process for wire framing and prototyping: As pages for the sites were being designed, emails were generated to clients showcasing design progress, seeking input and suggestions for changes.
The experience gained by working with these three clients has helped me to realize the importance of collaborating within a team structure for gathering detailed user data, strategic analysis and ethnographic research. Empowered with this expanded knowledge would have made possible the development of more robust persona modeling. With a complete set of data, the information architecture of the sites would have been contextualized to meet a broader target audience.